Google Analytics 4 is a nightmare
Turn confusion into insights
The Google Analytics 4 (GA4) update has left most marketing teams with incomplete or inaccurate reports. You are not alone.
We've seen the following:
- Missing marketing data. Website data (from GA4) is very hard to get or use.
- Inaccurate marketing data. Google Analytics 4 events and conversions was incorrectly migrated or setup.
- Attribution between platforms. Meta, Google Ads and Google Analytics 4 has wildly different conversion data.
- Late and fragmented reports. Running campaigns in different platforms makes reporting laborious
Free review of your Google Analytics
send us an email via our contact form
How NightJarr can fix this
How we have solved this for clients:
- Fixed the website tracking. Configured of Google Analytics 4 using events, conversions and Google Tag Manager.
- Fixed the media tracking. Deployment of UTM codes, conversion tracking.
- Real time dashboards. Consolidation all media channel performance data in one place.
- Use data scientist. Used a specialist to interpret the data and present insights
- Data-driven strategy. Combined all the data for 3/6/12 month plans.
Susie Goodman
Strauss and Co
"NightJarr has taken our digital capabilities to the next level"
We help Strauss and Co to find new art auction buyers using audience based digital media and analysing auction performance.
Robert Taylor
FullCircl
"NightJarr have been a trusted and proven technology partner"
We help FullCircl target their niche audience with Google Ads and CRM data.
Jonathan Berning
Ardmore
“NightJarr empowered us to understand our digital media investments”
We helped Ardmore with their international online sales strategy and media buying.
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