Marketing is being rewritten
and executed by AI

Search has moved into ChatGPT. Execution has moved to AI agents. NightJarr is the growth partner for insurance and investment management brands navigating both.

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The shift, in numbers

−34%

Google avg organic CTR decline with AI Overviews

+10%

Google Ads avg CPC increase per annum

38M

Meta AI users in South Africa

Three forces, all happening now

Google delivers fewer leads

AI overviews eat clicks. Google Ads CPC keeps rising. Cost per customer goes up.

Buyers research inside LLM's

Brand and product comparisons happen inside ChatGPT, Gemini and Claude. If yo a're not cited, you are not in the consideration set.

Buyers will not tolerate the old funnel

Nobody wants a 30-minute call to receive a quote. Brands that remove steps, win.

Three engines, built for the new search

Search and AI visibility

Show up wherever your client researches — Google, AI Overviews, ChatGPT, Meta AI and Claude.

AI agents · marketing and sales

Custom agents built and hosted by us, with team training to make AI a daily working tool. Qualifying leads, running campaigns and freeing your team to focus on what matters.

Paid media and performance

Google Ads, Facebook Ads and Instagram Ads engineered for P-ratio, not vanity volume.

Now pick your path

Insurance brands

Lead generation · P-value optimisation · LLM visibility

Insurance

Asset management brands

UAM growth · Thought leadership · Compliance

Investment

NightJarr has quickly brought clarity and structure to our marketing, setting up the right foundations in data and lead generation for growth.

Dave Takis

MD · ORACLE INSURANCE

Trusted by

Free · 2026

5 Steps to improve your brand visibility on ChatGPT

ChatGPT is reshaping the online search landscape, with more users turning to AI for answers. This guide can help you generate more visibility and clicks from ChatGPT.

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If you have read this far, we should talk

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