Marketing is being rewritten
and executed by AI

Search has moved into ChatGPT. Execution has moved to AI agents. NightJarr is the growth partner for insurance and investment management brands navigating both.

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The shift, in numbers

−34%

Google avg. organic CTR decline with AI overviews

+10%

Google Ads avg. CPC increase per annum

38M

Meta AI users in South Africa

Three forces, all happening now

Google delivers fewer leads

AI overviews eat clicks. Google Ads CPC keeps rising. Cost per customer goes up.

Buyers research inside LLM's

Brand and product comparisons happen inside ChatGPT, Gemini and Claude. If you are not cited, you are not in the consideration set.

Buyers will not tolerate the old funnel

Nobody wants a 30-minute call to receive a quote. Brands that remove steps, win.

Three engines, built for the new search

Search and AI visibility

Show up wherever your client researches — Google, AI Overviews, ChatGPT, Meta AI and Claude.

AI agents · marketing and sales

Custom agents built and hosted by us, with team training to make AI a daily working tool. Qualifying leads, running campaigns and freeing your team to focus on what matters.

Paid media and performance

Google Ads, Facebook Ads and Instagram Ads engineered for P-ratio, not vanity volume.

Now pick your path

Insurance brands

Lead generation · P-value optimisation · LLM visibility

Insurance

Asset management brands

UAM growth · Thought leadership · Compliance

Investment

NightJarr has quickly brought clarity and structure to our marketing, setting up the right foundations in data and lead generation for growth.

Dave Takis

MD · ORACLE INSURANCE

Trusted by

Free · 2026

How SA insurers are moving from Google Ads to AI-first sales

Google Ads costs are rising. Organic clicks are falling. And your prospects are making decisions inside ChatGPT before they ever visit your website. This guide shows marketing and sales leaders at SA insurance brands exactly what to do about it.

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If you have read this far, we should talk

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