Discover 2025 digital media trends shaping paid campaigns, from machine learning in Google and Meta Ads to TikTok's rise and new AI channels. Gain practical tips to maximize ROI in the evolving digital landscape.
Agenda:
Carmen de Jager, has over 15 years of global digital marketing experience. Specializing in blending creativity with data, she helps businesses optimize conversions and reach their goals. Based in Canada, her expertise spans across industries, driving success through tailored strategies, focusing on innovative solutions to ignite brand growth.
Ferdie Bester has over 15 years of experience in marketing technology and new media. He holds numerous Google certifications and is an expert in Google Analytics, Google Ads and Facebook Ads among others.