Agenda:
- How ChatGPT and LLMs have changed the SEO landscape
- Quality over quantity with Experience, Expertise, Authority, and Trustworthiness (EEAT) and Your Money or Your Life (YMYL).
- Onsite optimization at scale using AI tools
- The role of schema in SEO
- ChatGPT as a search engine
Carmen de Jager, has over 15 years of global digital marketing experience. Specializing in blending creativity with data, she helps businesses optimize conversions and reach their goals. Based in Canada, her expertise spans across industries, driving success through tailored strategies, focusing on innovative solutions to ignite brand growth.