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Agenda:
- How ChatGPT and LLMs have changed the SEO landscape
- Quality over quantity with Experience, Expertise, Authority, and Trustworthiness (EEAT) and Your Money or Your Life (YMYL).
- Onsite optimization at scale using AI tools
- The role of schema in SEO
- ChatGPT as a search engine
Carmen de Jager is a seasoned digital marketing strategist and analytics leader with over 15 years of experience accelerating data-driven growth for brands across financial services, tourism, technology, and startups. As Vice President of Business Development at NightJarr, she guides B2B and B2C organizations in deploying impactful digital strategies rooted in SEO, CRO, and real-time analytics. Carmen combines strategic foresight with agile execution to turn data into actionable marketing intelligence.