For CMOs and marketing leaders navigating the shift to AI-first discovery. If you’re managing a multi-location, regionally diverse brand — especially in markets like Canada — local search is no longer just an SEO checkbox. It’s the frontline of brand visibility. But here’s the catch: AI is fundamentally changing how local search works — and most marketing strategies haven’t caught up.
Unlock the full potential of PMax with key strategies like organising asset groups by theme, using diverse asset types, excluding less relevant URLs, and providing clear audience signals. Dive in to discover more tips for mastering your PMax campaigns.
Discover how to optimize your display advertising campaigns for maximum ROI. Learn to uncover hidden inefficiencies, eliminate wasted ad spend, and boost campaign performance by analyzing Google Ads placement reports, excluding low-quality websites, and targeting high-quality publishers.
